![]() “It’s very applicable to what we are trying to do.” “He created this white-label system, which has these capabilities for leveraging data that have helped other clients we’ve worked with,” Koehler explains. ![]() By pairing with Tixr, the band and its team found they could mitigate the risk by taking some of the uncertainty out of the purchase process by creating an accurate picture of true demand. To that end, Bobby Koehler - who heads business development and innovation for Robson at Leisurely - linked with longtime friend Robert Davari at California-based ticketing company Tixr, which offers technology-driven ticketing solutions for clients in various industries. Not wanting to bring on a third-party promoter that might be unable to curate the event in a way that felt authentic to the band, Robson opted to promote the event in-house - but also wanted to find a way to reduce the risks that Rüfüs Du Sol faced by adding a second week. Based on sales from 2022, Robson even believed the band would be able to sell tickets for a second weekend if demand held up. Robson said he was confident Rüfüs Du Sol could sell the 4,000-plus tickets allotted for this year’s event, which is being hosted at San Jose del Cabo’s El Ganzo Sculpture Gardens, a 12-acre park that houses a collection of large-scale sculptures by Mexican artists. Had Enough of Ticketmaster? Try These Platforms Instead After Rüfüs Du Sol successfully launched the Sundream destination festival in 2022 in Tulum, Mexico - and then expanded the event to a second weekend based on outsize demand - it wanted to move it to a bigger venue in the resort city of San Jose del Cabo, Mexico, in 2023. The challenge, Robson explains, is finding ways to continue to independently grow while mitigating the financial risk bands face in promoting their own concerts - a setup that puts them on the hook for all of the marketing and production costs. ![]() The model has allowed the group to stay directly connected to its fans, says Danny Robson, co-founder of management firm Leisurely, which counts Rüfüs Du Sol as a client and credits the band’s sustained rise to its DIY ethos. For most of its more than decade-long career, in their native Australia the indie-electro trio Rüfüs Du Sol has toured its home country on its own terms - booking and promoting its concerts locally without much outside help, while in the US they’ve relied on a more traditional model.
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